top of page
Picturing Progress
A purpose-driven campaign created for ASU’s annual MLK Celebration,
designed to visualize progress, unity, and servant leadership.
My Role
Partner Designer, Brand Strategy Executive, Animator
Tools used
Adobe Illustrator, Photoshop, InDesign, After Effects, Figma
Visit live event website
Bookmarks
T-shirt
Key messaging
Servant Leadership is the pathway to heart, that elevates us all.
Major Pain Points
Fragmented Cross-city Transit Experience
Most users rely on multiple transit apps while traveling between cities, leading to inconsistent UI, redundant setup processes and storage overload.
Lack of Engagement during Commute
Journey often feels passive and boring, especially when alone. Apps miss opportunities to turn these idle time into something interactive and engaging.
No Incentive for Loyalty or Frequency
Traditional transit apps do not reward users for repeated usage or eco-friendly behavior. Without points, perks or recognition, there is little motivation to build brand loyalty.
User Journeys
I interviewed individuals matching our user personas—professionals, students, and travelers, to identify key pain points.
Ideation
Translating insights into actionable ideas through structured, creative thinking
1/2
Problem and Solution
I identified key user issues trough research and developed targeted solutions, providing a clear overview of our approach.
Fragmented transit systems across cities require multiple apps, causing user fatigue and confusion.
One unified platform that auto-syncs transit data, regional settings, and fare systems globally.
Commutes are passive and boring, leading to low user engagement and zero brand loyalty.
Interactive NFC-based in-transit gaming and co-passenger connection platform with reward-driven microgames.
Users lack motivation to use the app regularly — there's no tangible benefit to repeated travel or loyalty
A points-based reward ecosystem that gamifies routine commuting, encouraging return behavior.
Design
I identified key user issues trough research and developed targeted solutions, providing a clear overview of our approach.
I gave up on using public transport as the apps to hard to figure out! I always bail myself an Uber instead, silly me.
~Freelance Journalist
bottom of page